Jason Dorsey

Jason Dorsey is a generational researcher with a passion for uncovering hidden insights and new strategies that future-proof organizations. Jason has been featured on over 200 TV shows from 60 Minutes to the Today Show. He has led over 120 benchmark research studies on four continents to separate myth from truth for leaders. Adweek calls him a “research guru.” He is the president of The Center for Generational Kinetics (CGK), a firm that has worked with over 700 companies around the world to drive innovation, growth, and research-based thought leadership. He is the author of the bestselling book Zconomy: How Gen Z Will Change the Future of Business and What to Do About It. Most importantly, Jason is passionate about the mortgage banking industry and the positive impact we have on families, neighborhoods, and communities.