From Mortgage Eligibility to Affordability: Adapting Lending Strategies to Market Conditions

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In today's housing market, characterized by high home prices, limited inventory, and rising interest rates, consumer demand for mortgages has softened significantly. This environment requires mortgage lenders to be more strategic in their outreach, focusing on potential homebuyers who are financially eligible and capable of securing a mortgage.

In this webinar, panelists will explore the findings of a recent TransUnion study that analyzed mortgage readiness and housing affordability across various U.S. regions. Attendees will gain insights into which geographic areas present the best opportunities for reaching ready and near-ready homebuyers. We will also discuss actionable strategies to help lenders prioritize their marketing efforts and maximize ROI in an increasingly competitive landscape.

Date/Time

• Tuesday, November 19 (3:00 PM - 4:00 PM ET)

Objectives

• Analyze U.S. regions to pinpoint areas with higher concentrations of mortgage-ready consumers
• Examine the relationship between front-end, debt-to-income ratios, and mortgage pull-through rates to identify patterns and trend
• Develop actionable tactics for mortgage lenders to more effectively target and engage ready and near-ready home shoppers

Experience Level

• Intermediate

Target Audience

• Mortgage Lenders & Loan Officers
• Mortgage Brokers
• Risk Management Professionals
• Servicing Staff
• Marketing Teams

Speaker(s)

• Sumit Gambhir, VP Mortgage, TransUnion