GENERAL SESSION: Crossing the Generational Divide in the Mortgage Industry
Guest speaker Jason Dorsey shares unexpected discoveries and practical strategies to lead four generations to excellence. Real estate finance leaders are facing a never-before-seen challenge and opportunity: leading, inspiring, connecting, and unlocking performance with four different generations at the same time. The key for leaders to cross the generational divide is having accurate insights and proven strategies grounded in data. In this inspiring and very entertaining presentation, generational researcher and bestselling author, Jason Dorsey, separates myth from truth to share what is going on with each generation, why, and exactly what leaders can do to inspire results now.
Speakers
Speakers
Jason Dorsey is a generational researcher with a passion for uncovering hidden insights and new strategies that future-proof organizations. Jason has been featured on over 200 TV shows from 60 Minutes to the Today Show. He has led over 120 benchmark research studies on four continents to separate myth from truth for leaders. Adweek calls him a “research guru.” He is the president of The Center for Generational Kinetics (CGK), a firm that has worked with over 700 companies around the world to drive innovation, growth, and research-based thought leadership. He is the author of the bestselling book Zconomy: How Gen Z Will Change the Future of Business and What to Do About It. Most importantly, Jason is passionate about the mortgage banking industry and the positive impact we have on families, neighborhoods, and communities.
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