Sofia Rossato
President and GM
Floify
As president and general manager of Floify, Rossato has overseen the rapid rollout of features to help lenders optimize operations, save on origination costs, and provide borrowers and lending teams outstanding experiences. Under her guidance, Floify has become the first POS to offer translations on loan application labels, single sign-on functionality for borrowers and lenders, ADA-compliant borrower interfaces, and support for GSE initiatives to consider on-time rent payments as valid AUS inputs. Prior to leading Floify, Rossato was managing director and COO for the billion-dollar information division of IHS Markit. She was also CEO of SnapEngage, an omni-channel messaging platform and early adopter of AI.
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