Compliance Essentials: Social Media and Digital Advertising Resource Guide

MBA Compliance Essentials: Social Media and Digital Advertising Resource Guide ©2021

Summary:

The MBA Compliance Essentials: Social Media and Digital Advertising Resource Guide addresses how to manage the challenges posed by digital marketing and advertising of residential mortgage products and services. Digital media can take many forms, such as traditional Internet Web functions, mobile media, social media platforms, interactive uses and those that are yet to be developed. In order to remain competitive, depository and non-depository financial institutions will have to embrace digital marketing and learn how to manage and govern the accompanying compliance risks.

The purpose of this guide is to review the statutory and regulatory background that applies to mobile/digital marketing so that financial institutions can evaluate the risks and rewards of advertising in the Information Age and plan accordingly.  The appendices include a draft risk management program, policies and procedures and compliance checklists to help financial institutions establish an effective system of governance and control.

Developed by:

• David Stein, Partner, Bricker & Eckler, LLP

Chapters include:

• Statutory and Regulatory Pillars
• Applicability of Legal Guidelines
  
• Requirements and Implications
• Model Digital Marketing Risk Management Program
• Model Compliance Checklists