Q&A with Jason Dorsey on THE HUB STAGE

Falen Pitts

Director, Public Affairs, Mortgage Bankers Association

Falen Pitts is the Director of Public Affairs at the Mortgage Bankers Association (MBA), where she manages media relations and member communications activities for MBA’s Research, mPower, affordable housing, and diversity, equity, and inclusion (DEI) programs. Pitts joined MBA in 2019 as a Public Affairs Specialist, where she was in charge of executing MBA’s advocacy newsletters and member communications as well as assisting with MBA’s media outreach. Prior to joining MBA, she was at the National Association of Federally-Insured Credit Unions where she assisted with media strategy, social media content development, and developing internal communications processes. Pitts earned her bachelor’s degree in communications and American Studies at the University of Maryland, College Park. She also earned her Master of Arts Degree in Communications and a Graduate Certificate in Nonprofit Management from Johns Hopkins University.

Jason Dorsey

Generational Researcher and Bestselling Author

Jason Dorsey is a generational researcher with a passion for uncovering hidden insights and new strategies that future-proof organizations. Jason has been featured on over 200 TV shows from 60 Minutes to the Today Show. He has led over 120 benchmark research studies on four continents to separate myth from truth for leaders. Adweek calls him a “research guru.” He is the president of The Center for Generational Kinetics (CGK), a firm that has worked with over 700 companies around the world to drive innovation, growth, and research-based thought leadership. He is the author of the bestselling book Zconomy: How Gen Z Will Change the Future of Business and What to Do About It. Most importantly, Jason is passionate about the mortgage banking industry and the positive impact we have on families, neighborhoods, and communities.