General Session: Exploring Operational Excellence in Associations
How is your association addressing its operational and administrative challenges? In this dynamic session both new and experienced association leaders will share innovative ideas and insights on effective association management, including how to harness new technologies such as artificial intelligence.
Speakers
Moderator
Marianne Collins is the Underwriting Trainer for Diehl Mortgage Training and Compliance, a division of KensieMae. She spent 35 years in the mortgage banking industry, with her last position as Senior Vice President of Mortgage Lending for a Central Ohio bank. Collins is the former Executive Director for both the Ohio and New York Mortgage Bankers Associations, and a former member of the Fannie Mae National Advisory Council. At the Mortgage Bankers Association (MBA), she is a former member of the Board of Directors and Board of Governors, and is also a former Chairman of MORPAC. She is a recipient of the MBA’s Burton C. Wood Legislative Service Award and a 2-time recipient of the MBA’s Schumacher-Buldoc Award. In 2018, the MBA awarded Collins with the first State and Local Leadership Award and in 2019 renamed the award in her honor. In its Centennial Issue, Mortgage Banking Magazine named her one of “20 Leading Industry Women.”
Speakers
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With over 15 years of experience in nonprofit leadership, Ashley L. ‘Alli’ Cassetty is a powerhouse in fundraising, nonprofit administration, and strategic communications. She has dedicated her career to advancing mission-driven organizations, particularly in the areas of affordable housing, education, and health services. An expert in board governance and event-driven fundraising, Cassetty has a proven track record of securing critical resources, fostering strategic partnerships, and designing innovative campaigns that drive impact. Cassetty has served as the Executive Director the Mortgage Bankers Association of Louisville since 2021, and, as of November 2024, is also the Executive Director of the Mortgage Bankers Association of Kentucky. In these roles, she promotes continuing education and sustainable homeownership while strengthening industry collaboration across the state. Originally from Bowling Green, she earned a Bachelor’s degree in History and Humanities from the University of Louisville and a Master’s degree in Business Communication from Spalding University. Additionally, she has advanced training and education in event and meeting planning and fundraising. Her commitment to service is evident in her leadership roles, including as Past President of the Junior League of Louisville. She is also actively involved with River Fields, where she helps spearhead fundraising efforts for environmental conservation along the Ohio River Corridor.
Denisha George serves as an Association Executive Director at Confluent Strategies, with 10+ years of experience in event management, administrative support, organizational leadership, and data management. Denisha joined Confluent Strategies in 2022 and has embraced her role on the team. The association and event management department at Confluent Strategies manages seven statewide mortgage bankers associations, three local chapters, and two large-scale conference events. Her professional and personal experiences have allowed her to become adept at providing unique solutions and creating dynamic events that drive organizations forward. Denisha earned her MBA from the University of Phoenix and Bachelor of Science in Biology from LeMoyne Owen College. She enjoys being a basketball mom and spending time with her family.
A 30-year mortgage banker, Scott Norman got his start as a loan officer with Temple-Inland Mortgage Corporation, later becoming President of both the Austin and Texas Mortgage Bankers Association. In 1999, Norman captained the original campaign to amend the Texas Constitution to authorize reverse mortgages in the state. In addition to his work in the Lone Star State, Norman has testified numerous times about mortgage lending before the legislatures of California, Arkansas, and Minnesota to help craft legislation to protect homeowners around the country. In 2017, Scott was awarded the Larry E. Temple award, the highest honor the Texas MBA can bestow to one of its members, for his work supporting the mortgage banking industry in Texas.
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