Ally Carty

Ally Carty, a 25-year-old "Gen-Z Guru," draws inspiration from her experience in the mortgage industry to shed light on the influential role of social media in connecting with potential Gen-Z homebuyers in her life. As a part of Guild Mortgage's marketing team running their national and local social media presence, she channels her passion for empowering young individuals to make informed decisions in their first home purchases. Carty brings a fresh perspective into the real estate finance sector, collaborating closely with loan officers to refine strategies, craft personalized approaches, and foster stronger connections with the next generation of homebuyers. Well-known for her generational expertise, she frequently takes the stage as a speaker at industry-leading events. Beyond live events, Carty shares her impactful insights as a contributor to HousingWire and “Rethink Everything You Know About Being a Next-Gen Loan Officer,” where she delves into effective methods of engaging Gen-Z homebuyers. She is also a member of the Women of ALICE, a non-profit organization dedicated to being champions of women in the mortgage finance industry. Carty’s overarching goal is to shape the future of homebuying, ensuring both loan officers and young homebuyers thrive in a dynamic market landscape.