BREAKOUT SESSION: Mastering Retention and Capitalizing on Opportunities
Whether rates are rising or falling, retaining your current customers is crucial. While low-rate refinances may be on hold for now, borrowers are still paying off existing loans early, and the top lenders are making the most of these opportunities. Learn strategies for helping customers with their next purchase in a competitive real estate environment and discover how to assist borrowers in leveraging their home equity through cash-out refinancing or equity financing.
Speakers
Moderator
At STRATMOR, Graham manages the company’s mergers and acquisitions activities, providing strategies for some of the largest Independent and Bank-owned mortgage lenders. He also leads the marketing strategy and execution practice, which focuses on lead generation and lead management methods and practices primarily for the consumer direct and retail mortgage origination channels. Garth has more than 30 years of experience in mortgage banking, ranging from Fortune 500 companies to successful startups, including management of two of the most successful e-commerce platforms. As an executive with ABN-AMRO, Garth was part of the executive group and author of the five-year strategic plan that led to the successful $9 billion sale of the mortgage company to Citigroup in March of 2007 which closed before the market downturn. At ABN, Garth managed the mortgage.com retail mortgage and Interfirst wholesale channel ecommerce platforms. Administering an over $5 million annual marketing budget, he was responsible for retention and cross sell activities for more than 2 million customers. He launched marketing campaigns in support of mortgage.com consumer portal, generating over 650,000 web site visitors per month, resulting in $22B in originations and $280 million in operating profit over a four-year period. He successfully delivered direct response rates of more than four percent, with a 250 percent return on marketing investment. Garth was a founder and key member of the executive management team at mortgage.com and led the company through its dramatic expansion in the late 90s and successful IPO in 2000, before its ultimate sale to ABN AMRO. Mortgage.com originated the first mortgage through the Internet in 1997 and was the original platform for the Quicken and Microsoft mortgage initiatives.
Speakers
Jaime Becharas is the Vice President of Performance Marketing at Newrez, where she drives strategic initiatives to optimize customer engagement, retention, and business growth. With over 15 years of experience in financial services, Jaime’s passion for customer experience and data-driven insights has led her to craft innovative marketing strategies and deliver measurable results. Prior to joining Newrez, Jaime served as a Banking and Lending Industry Advisor at Salesforce, where she guided clients in leveraging technology to transform customer experiences. Before that, she was the Executive Director of Recapture, Servicing, and Correspondent marketing at JPMorgan Chase and started her mortgage career at Rocket in Wholesale and Direct to Consumer lending, focusing on partner growth opportunities and marketing. Jaime earned an MBA in Finance from Northwestern’s Kellogg School of Management and Bachelor of Science in Engineering from the University of Michigan.
Conrad Ficca is an accomplished business executive with over two decades of experience in the financial services industry. He currently serves as the Vice President of Loan Data Products, a business unit of ICE Mortgage Technologies Data and Analytics Division, and a leading provider of mortgage data analytics and insights. Throughout his career, Ficca has demonstrated a deep understanding of the mortgage market and a commitment to delivering innovative solutions that help clients achieve their business goals. He has a proven track record of driving revenue growth and profitability, while also building strong relationships with customers and partners.
Nolan Turner is the Managing Director for Carrington Holding Company. He leads Carrington’s strategic initiatives, growth / revenue objectives, and industry partnerships across Carrington’s 8 vertically integrated companies and 4,000 employees. Nolan brings nearly 20 years of experience across the entire mortgage loan life cycle (Capital Markets, Lending, Servicing, Default Management, Title, Real Estate, and RMBS / MSR Trading). Prior to Carrington, Nolan held leadership roles within the Investment Bank at Wachovia and wholesale loan operations at World Savings. Nolan is an MBA Future Leader, a CMB, and serves on several boards including Transunion, The Mortgage Bankers Association Board of Governors, The National Mortgage Servicer Association, and the Texas Mortgage Bankers Association. Nolan holds advanced post graduate degrees in Cognitive Psychology and Quantitative Analytics.