Brian Vieaux, CMB

Brian is passionate about financial literacy and empowering lenders with digital financial tools to attract, engage, and retain customers. His 30+ years executive career in mortgage banking has positioned him to help lenders execute an embedded finance strategy, transitioning from a transaction focus to one of continuous consumer engagement. Brian co-authored the book Rethink Everything: You Know About Being A Next Gen Loan Officer, which has solidified his reputation as a thought leader within the mortgage industry. He is also a regular contributor on LinkedIn, where he shares his insights and expertise. Brian began his mortgage banking career with Source One Mortgage, which was acquired by CitiMortgage. He went on to hold executive leadership roles at prominent lending institutions, most recently leading the TPO channels at Flagstar Bank. In 2005, Brian attained the Mortgage Bankers Association industry designation of Certified Mortgage Banker (CMB). He is an alumnus of Michigan State University, a former RESBOG member, and co-chair of the MBA Wholesale Executive Forum. Brian is an active board member for Axis 360 Lift and an advisory board member for the Broker Action Coalition.