Affordable Housing Insights: Understanding Consumers, Buyers, and Uses of Accessory Dwelling Units

Having an Accessory Dwelling Unit (ADU) on an existing property has become a popular way for homeowners to offer independent living space to family members or to gain residual income by renting out the unit. Join MBA Convergence for an insightful webinar featuring experts from Freddie Mac as we delve into the world of ADUs.

With the rising popularity of ADUs as a solution to housing shortages and affordability issues, understanding the dynamics of this market is more crucial than ever. This webinar will provide a 360 view of the overall ADU market and showcase recent Freddie Mac research that provides valuable insights into consumer demand, buyer preferences, and various uses of ADUs. Don’t miss this opportunity to learn from Freddie Mac's leading experts and gain a deeper understanding of the factors shaping the ADU market.

Date/Time

• Thursday, August 29 (2:00 PM - 3:00 PM ET)

Objectives

• Consumer Demographics and Trends: We will explore demographic trends, preferences, and motivations driving the ADU market.
• Buyer Profiles: Discover who is most likely to invest in ADUs in the future and how financial profiles, purchasing behaviors, and motivations differ across various segments of the market.
• Market Analysis and Growth Potential: Analyze the current state of the ADU market, including the regulatory environment and potential for growth. Our experts will share forecasts and trends to watch in the coming years.

Target Audience

• Loan Officers
• Servicers
• Community Reinvestment Officers
• Affordable Housing

Experience Level

• Entry-Level
• Intermediate
• Advanced 

Speaker(s)

• Moderator: Katelynn Harris Walker, Associate Director, Affordable Housing Initiatives, Mortgage Bankers Association 
• Dan Ticona, Director, Expanding Sustainable Homeownership and Mission Innovation, Freddie Mac (invited)
• Lauren White, Senior Market Insights Manager, Freddie Mac (invited)