Header banner - CREF25 February 9-12, San Diego

OPENING GENERAL SESSION: A Conversation with Andre Agassi

Monday, February 10, 2025 9:00 AM-10:30 AM

Join us for a high-energy opening to CREF25. First, gain valuable industry updates and insight from MBA’s President & CEO Bob Broeksmit and 2025 MBA Chair Laura Escobar. Then, be inspired by tennis legend Andre Agassi, whose success on and off the court has been chronicled in his best-selling autobiography, Open. During his 20-year tennis career, Agassi won 60 men’s singles titles and was ranked World No.1 for 101 weeks. His leadership style — rooted in dedication, resilience, and authenticity—allowed him to successfully transition from elite athlete to philanthropist and savvy entrepreneur. After retiring from tennis, he pursued education reform through his foundation’s charter schools and by launching a phonics-based learning platform. Expanding to real estate development, Agassi started a lifestyle brand, then later partnered to create the Turner-Agassi Education Facilities Fund, which has opened 122 schools in economically challenged neighborhoods. Hear Agassi’s story and learn valuable lessons on adapting to change, overcoming adversity, and motivating others to strive to be their best, both in business and in life.

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