Tech Talk on THE HUB STAGE: Driving Productive Tech Partnerships

Strategic Advisor to UFCU, UFCU

Jodi Hall is the founder and visionary leader of DandaRoad, a consultancy focused on organizational alignment and operational efficiency within the mortgage industry. With over two decades of experience, she is known for her hands-on approach, turning ideas into results, and driving innovative solutions. Her leadership is rooted in passion, integrity, and sustainable growth. In addition to leading DandaRoad, Jodi also serves as a strategic advisor to University Federal Credit Union (UFCU), bringing her expertise to guide organizational strategies and growth initiatives.

Executive Vice President, Product and Pricing, Bay Equity, LLC

Matthew D. Birdseye is a seasoned executive with more than 20 years of experience in the financial services industry, currently serving as Executive Vice President at Bay Equity, a Redfin Company. Matt’s expertise spans capital markets, investment banking, financial analysis and market research. Since joining Bay Equity in February 2009, his numerous contributions include creating sophisticated pricing models, managing million-dollar portfolios, optimizing profitability and fostering strategic partnerships.

President and GM, Floify

As president and general manager of Floify, Rossato has overseen the rapid rollout of features to help lenders optimize operations, save on origination costs, and provide borrowers and lending teams outstanding experiences. Under her guidance, Floify has become the first POS to offer translations on loan application labels, single sign-on functionality for borrowers and lenders, ADA-compliant borrower interfaces, and support for GSE initiatives to consider on-time rent payments as valid AUS inputs. Prior to leading Floify, Rossato was managing director and COO for the billion-dollar information division of IHS Markit. She was also CEO of SnapEngage, an omni-channel messaging platform and early adopter of AI.